word on the street

Imagine5

They’re making chocolate that isn’t chocolate

"That emotional dimension is part of both the challenge and the opportunity. THIC isn’t aiming to erase chocolate. It’s trying to protect it – by reimagining how it’s made."

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DN

Danish trio makes chocolate from beer waste

"We do not believe that the industry should stop buying cocoa, but we are addressing producers who are concerned with sustainability and social responsibility. If there are more ways to make chocolate products, it will be possible to collaborate with more players and reduce the overall pressure on cocoa production"

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Innovation Fund Denmark

startup transforms leftovers from beer production into chocolate

"climate change is weakening the global cocoa supply chain and causing major problems in terms of price, sustainability and environmental impact. This challenge is being addressed by the entrepreneurial company endless food co., which has developed a sustainable and price-stable alternative to chocolate that is not based on cocoa beans."

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politiken

one of the world’s most beloved products draws a blood trail of problems

"we know that chocolate is something that arouses emotions in people, and our mission is not to get people to stop eating chocolate either."

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azure road

try ordering a pain no chocolat in copenhagen

"using traditional chocolate-making methods and machinery, it is transformed into a molded solid that looks and tastes like its candy counterpart."

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gastro

chocolate is a dying breed

"Matt Orlando became an industry pioneer in the field of innovation and utilization of waste products. Now he is back as part of the trio behind a new waste product that looks, tastes and melts like chocolate without containing a single cocoa bean. The ambition? They want to change the chocolate industry."

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