Thic

keep the pleasure
reduce the impact

THIC – real chocolate flavor. made differently.

future-proofing our favorite treats

the world is burning.

Is the exact opposite of our mentality. But it’s attention-grabbing, so we see why some love that route. That said, many facets of our industrial food system need support—not least the chocolate industry.

Made up of (aging) chefs, Endless Food Co. has been focused on food system sustainability for over a decade, and upcycling has always been our main jump-off point for flavor creation.

Using these principles—combined with an unbridled sense of optimism—we’re working to future-proof our favorite chocolate treats by offering a low-impact chocolate alternative to the large-scale industry, with the same satisfaction and flavor as the real thing.

THIC – an alternative chocolate with endless upside.

What's the rush?

The chocolate supply chain has been under pressure for years. Rising global temperatures are making things worse – leading to lower cacao yields, crop disease, and more frequent price spikes.

Unfortunately, the usual fixes often come at a high environmental cost: more deforestation, more water use, and heavier reliance on pesticides just to keep production afloat.

upcycling

Our take on a sustainable chocolate alternative starts with upcycling – the process of turning food industry by-products into higher-value (and delicious!) ingredients.

To do so, we utilize resources like beer grains, cacao shells, and leftover oat pulp – helping us reduce waste from the food system. It also allows us to avoid virgin raw material, which passes on the savings to our customers and the planet. We’re not shy about it either, with multiple products powered by up to 40% upcycled ingredients.

IMPACT

What does this mean for THIC’s planetary impact? Early analysis has shown that THIC can reduce greenhouse gas emissions by as much as 84% when compared to conventional dark chocolate.   

That’s some tangible impact! 

Of course, sustainability efforts will fall flat without world class flavour and texture – and that’s exactly why our focus has always been on satisfying your taste buds. A product and production method that is more planetary friendly is just an amazing cherry on top 😉